Music discovery is ready for a change

MIIR combines music and neuroscience to provide the most impactful musical moments of any recorded song.

To illustrate the problems MIIR solves, these day-in-the-life films show how MIIR influences music discovery and engagement.

Music Sourcing

THE PROBLEM

Sourcing music for a film or advertisement is time consuming and inefficient. Producers spend hours listening to tracks, randomly sampling audio sections, searching for the perfect fit.

THE FUTURE WITH MIIR

Imagine browsing catalogs of music, even deep tracks, quickly and efficiently, with songs uniquely categorized by impact.

Imagine editing your video visually with a music impact plot or timing your video edits to align with the most impactful moment of the song – amplifying the way music and picture connect for the viewer.

Content Creation

THE PROBLEM

Discovering the perfect music track for short-form content can be difficult. In-app music catalogs often feature many of the same songs, with poor previews and recommended sections that lack impact. Users are not always interested in trending songs; instead, they enjoy the surprise of finding tracks that perfectly fit their content.

THE FUTURE WITH MIIR

Imagine a search not limited by genre or popularity. MIIR enables discovery of music from deep catalogs including unknown and emerging artists.

Imagine if the recommended section of music was the most impactful moment in that song. The moment most likely to connect with listeners, increasing engagement with your content.

Wellness

THE PROBLEM

Music remains underutilized for health and wellness, largely due to its lack of integration with wearable devices to reduce stress and anxiety and enhance well-being. This gap exists primarily because personalized music selection, tailored specifically for individuals, has been challenging to achieve.

THE FUTURE WITH MIIR

We envision a new era of music delivery integrated with health monitoring. Imagine your watch recognizing when you're stressed and suggesting scientifically selected music to help you relax —music is chosen specifically for you by MIIR.

Imagine the right music enhancing your day, and improving your mood, memory, and overall health.

Note: While MIIR is not a biometric-integrated technology today, our initial experiments show MIIR-selected music’s effectiveness in reducing heart rate.

This is our next phase of product development.

Music AI

THE PROBLEM

The emergence of AI poses a dual challenge. While AI can mimic human capabilities to a certain extent, its effectiveness relies heavily on extensive data training. Text-based AI, for example, can easily access vast libraries of books and articles for training. However, extracting features from music presents a significant challenge for AI.

THE FUTURE WITH MIIR

MIIR stands out from existing music datasets as not just another collection of data, but rather a data-gathering system. MIIR generates vast amounts of data, including unique data points not available elsewhere. Imagine MIIR data providing the essential learning and training materials needed for AI to understand music effectively. This distinct approach allows companies to leverage AI tools for diagnosing, analyzing, and categorizing audio files.

Imagine harnessing AI's power for both analytical insights and creative generation, offering versatile solutions.

MIIR Data Visualized

MIIR extracts and analyzes the musical DNA of a song, plotting the song's impact as never seen before. Identifying sections most likely to give a listener The Chills.